Longines

A watch is great for the people that used them and the events that it witnessed. In 1927 Charles Lindberg made his first solo nonstop crossing of the North Atlantic. The flight time was measured as 33 hours and 30 minutes. The watch that witnessed this magnificent moment of human achievement was a Longines.Longines brand watch was founded by Ernest Francillon and Saint-lmier in Switzerland. Their beginning was in 1830s. The brand owns today the oldest registered logo, a winged hour glass. In 1880 this logo was registered at the Swiss Federal Office of Intellectual Property. The logo today is the most celebrated symbols of quality standards in the horological circles. Longines is known for its watches specially designed for the pilots. One of the directors of Longines was a friend of Lindberg and many of the features of the watch were introduced at the direction of the great aviator.In 1866, father of Longines Watch Francillon built the first Longines factory on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines(meaing long and narrow fields in the dialectal French of the area), and put it into production the next year, which gave birth to the first Longine core L20A.Longine Watch's classical winged hourglass symbol was designed by Earnest Francllon with the unconceivable time as the design inspiration.Longine watch became an officially registered original Longines brand in 1880, in Switzerland, which made it the oldest brand in Swiss watch industry, then in 1889, its flying wing sandglass brand got officially registered in Swiss Federal Office of Intellectual Property.In 1885, Longines won its first hornor at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines' record of 10 Grand Prix and 28 Medaillles d Or has never been equalled by any other watch manufacturer. Based on varied models of 1920 and 1930, Longine Watch launched classical Longines Dolce Vita serie and two years later the "Elegance and Individuality" with Audrey Hepburn and Humphrey Bogart and other modern film stars present,. This first Longine ad. is still used today.In 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an limitation of 990 caliber movement. Later that year, this collection won Swiss watchmaking抯 most important prize: The Watch of the Year award, voted by the readers of the Swiss magazines L扝ebdo and Schweizer Illustrierte.Disinterruptedly used and constantly updated, the world抯 oldest registered brand name in watchmaking industry?Longines, with its winged hourglass logo will definitely live through the test of time.The aviation tradition of the company started in the early part of the 20th century is continued by the company. When women came to the forefront of aviation in the middle of the 20th century Longines was ready to help. Amelia Earhart, the first woman to fly solo across Atlantic wore this watch. Longines made its mark not only in the arena of aviation; it made many forays into various other interesting aspects adventure sports. When the modern day Olympics was held in 1892 it was Longines that provided equipments for measuring time. In 1899, the watch made its journey to the North Pole with Louis Amedeo de Savoy. It has kept time in Olympics fourteen times. Though sport is a niche area for the company, it has produced some marvelous designs to suit the style of the modern times. In 1960 it made the thinnest electromagnetic watch which was only 0.98 mm in thickness.The great events that the watch witnessed and the great people that used the watch have made the Longines brand an iconic possession. So, today the watches come with a fabulous price tag.