DeWitt

In barely four years Les Montres DeWitt have emerged into the circle of innovative luxury watch manufacturers. The brand stands for passion, curiosity, creative audacity, taste for innovation and open-mindedness. All in line with the personality of Jere de Witt, whose personal history has inspired the values of the brand which are focused on a futuristic vision of horological micro-engineering.Jerale de Witt set up business in Vandoeuvres in 2002 in order to follow his dream. He engaged with the profession's best craftsmen, leading names in movement and watch design, goldsmithing, dial-making and the jeweller's art to execute his ideas.His designs are free from constraints imposed by tradition and breathe a sense of newness into the conservative world of timepieces.The brand aims for real innovation and creating of added value displayed in aesthetic considerations, tuned to perfection and expressed through a powerful design accentuated by original combinations of materials. This formal architecture is symbolised by the ""Imperial columns"", the ultimate interpretation of contemporary refinement and the company's emblematic signature.In 2003 in Basel the brand presented the Pressy Grande Complication, a world first, followed by the launch of an original technological concept: the Academia Tourbillon Differentiel in 2005. This model caused a sensation and won the Geneva Watchmaking Grand Prix in the Innovation category. Another innovative breakthrough in the form of new World First: the Tourbillon Academia Force Constante was presented at the International Watch Exhibition in Basel in 2006, setting the seal on a major innovation. Both key innovations are patented.The last four years have resulted in two patents and international recognition placing DeWitt in the ranks of the most avant-garde and elitist companies in terms of their conceptual and creative approach. The innovations of DeWitt testify to the spirit infused by one man in a company geared to the future of mechanical watchmaking, placing the timepiece in a different perspective. The manufactory of the 21st century is redefining Luxury watchmaking with a whole new interpretation of true luxury.Jerale De Witt, a passionate and uninhibited approach to the art of watchmaking From his ancestor, the French Emperor Napoleon I, and from the latter's brother, King Jerale of Westphalia, his direct grandfather, Jerale de Witt has inherited a passion for watchmaking. Every member of his illustrious family collected timepieces... The Emperor himself, his brothers, but also his sisters, and among them Caroline Murat, one of the most incredible collectors and patrons of her time and the first woman to sponsor the design of a wristwatch!Jerale de Witt is in thrall to the art of luxury watchmaking, ""enchanted by this art of the infinitely small which creates movement... dazzled by the genius of inventors who constantly push back the boundaries of engineering the better to gauge the passing of time... fascinated by the slow and respectful labour of love of the watchmaker for his timepiece, which through science and patience becomes not just his work, but an extension of his very being"".Jerale de Witt seeks to share his passion for watchmaking with those privileged to be his friends. His eye is resolutely unprejudiced and new, his quest for perfection absolute. The timepieces he designs are developed over many long months, since this perfectionist repeatedly returns work in progress to the watchmaker's bench. Jerale de Witt inspects the piece and will not tolerate the slightest defect, until such time as it is worthy to receive the DeWitt maker's mark. A designer of exceptional watches developed by his master watchmakers in limited editions and offered to his peers...Jerale de Witt... the builder of the Manufactory of the 21st century. In his quest for the absolute, Jerale de Witt takes giant steps and breathes new life into a centuries old art. For many years he has forged contacts and partnerships to test, calibrate and measure the talent and motivation of the women and men who today lend their vibrancy to the DeWitt Manufactory...Under his brand name, Jerale de Witt can be proud of building a team passionately motivated by an adventure whose goal is to redefine the canons and future values of the art of watchmaking.Based in Vandoeuvres since its creation in 2003, the DeWitt Manufactory takes possession of its new premises in January 2007. Located in Vernier, near Geneva airport, the DeWitt Manufactory is now able to accommodate its steady momentum of growth. The available floor space will allow the integration of a large part of all operations linked to the production of components for Mechanical Watch movements. This development will result in 2007 in a significant increase in watchmaking staff.It will have taken Jerale De Witt just four years to make his mark in the very elite circle of avant-garde Luxury watch manufacturers. A few key words make it easier to understand why the eponymous company burst so dazzlingly onto the scene in 2003: passion, curiosity, creative audacity and taste for innovation. Such is the spirit of DeWitt, which, rather than being content to rely on ideas from history and the past, chooses to pioneer new and unexplored paths offered by the mysteries of horological micro-engineering.