Rado

Sleek, mysterious, futuristic and highly fashionable. You may run out of words while praising Rado watches. Immensely popular for their sophisticated style and minimalistic design, Rado watches rule the heart of customers for their ultra-rugged functionality. With its headquarters in Lengnau, Switzerland, Rado is credited to be the pioneer in using high-quality scratch-proof material for its watches. It has brought in the concept of using materials like hard-metal (tungsten- and titanium-carbide), ceramics, lanthanum and sapphire crystal into designer watchmaking which was something unheard before. The company started in 1917 as Schlup & Co. and launched its first collection of watches in the same year under the Rado brand. In 1962 the Rado Diastar, the world's first scratch-proof watch, was launched. In 1983 Rado became part of the SMH group which later on became known as the Swatch group in 1998. All Rado watches come in two colors-either black or platinum. Here are some of the finest picks for you.With a strong body made up of heat-resistant and scratch-resistant materials, Rado watches have been crafted in such a way so as to withstand the wear and tear of everyday life. However, for the onlooker it only exudes volumes of elegance, vibrance and class it beholds. The elegant timepieces are one of a kind.The luxury brand has won many accolades to its name. The brand introduced the world's first ever scratch-proof watch in 1962 called the Rado Diastar. More than 20 prestigious International Awards have been conferred on this luxury brand which includes the honorable Red Dot Award and the IF Design Award. Recently, the brand also bagged an award for its innovative watch box that resembles the shape of a human wrist. This design was made in collaboration with Jasper Morrison. But the one which linked this brand name to designer watches was the ""Good Designer Award"" in 2002 in Chicago and the same award was won again in 2005 in Japan. In 2004 Rado realized its vision when it introduced the V10K. The V10K is coated with high-tech diamonds, which makes it the hardest watch on earth. This achievement has also been recognized by the Guinness Book of World Records.The forte of the brand is in crafting dazzling timepieces, which are truly futuristic. One needs to possess unique aesthetic tastes to fall in love with a Rado.The watch company is slowly and steadily making its mark in the field of horology. Some of the great successes of the watch company are the Rado Ceramica watches, in which the dial and the bracelet so harmoniously blend that they appear to be a single beautiful piece of bracelet. The Rado Sintra Series watches have a futuristic appeal to them and greatly preferred by the modern youth. With a wide range of regal timepieces for both men and women, Rado watches are for the affluent and each piece speaks for itself. They are simply breath-taking and each piece is crafted with utmost care and finesse. It's worth every penny you would invest.