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Because of this Rolex’s Milgauss production is probably at the level of the expected demand a few years down the road, and not geared to meet the initial high demand. If Rolex was to produce Milgauss watches to meet the initial expected demand, it would have to scale back production later, or watch Milgauss prices go through the floor.
Historically, Rolex all stainless steel watches can be had at a neglible discount from MSRP or as high 10%-15% a few years after their release. Those made from precious metals, can be had at even more generous discounts. There is no reason to expect that pricing will be different for the Milgauss.
The only Rolex watch to buck this trend is the all stainless steel Daytona’s which command a price premium of about 30% over MSRP. But Daytona’s themselves are not scarce. Two-Tone Daytona’s are readily available from authorized dealers, at prices below the premium price commanded by the all stainless steel models.
If the scarcity of stainless steel Daytona’s was punching prospective buyers to Omega, TAG, Panerai, IWC or some other manufacturer, than Rolex would have rectified this a long time ago. On the other hand, if the scarcity of all stainless Daytona’s pushes buyers to two-tone versions, there really is not need to correct the supply issue.
Given historical pricing, the non-green glass Milgauss should be available at MSRP or less a few months or maybe even as long as a year down the line. Maybe the green glass version might always be in a bit of a short supply, keeping its price above MSRP. How high? At most, at around 8-9K, similar to the all stainless Daytona’s premium. But I doubt it. The Daytona is a Rolex icon, and the Milgauss will simply never be one.
The Rolex Milgauss today remains a sought after model amongst Rolex collectors. Rolex Milgauss has become rare in today's vintage watch market. Buy cheap Rolex Milgauss today, make your luxury dream come true early.
